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Thursday, November 17 • 10:10am - 10:45am
Engage Employees, Encourage User Adoption, And Save Money With An Innovative Intranet
Mayo Clinic

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Mayo Clinic employs more than 60,000 employees in Rochester, Minn., Jacksonville, Fla., and Scottsdale, Ariz. So how does this large health care provider manage to engage thousands of health care communicators, physicians, nurses and other health care workers on its intranet?

 

The team developed Employee Personas that represent a group of people who work in the health care field. The personas help project members understand and empathize with user groups they may never see face to face.

 

Following a look at these personas, find out why institutional personas are important in any organization and how using them can help you save time and money, including:

 

  • How personas help the team understand and empathize with users 

  • Steps to create institutional personas and how to use them 

  • Challenges to prepare for during the creation and maintenance process of the institutional personas 

  • Best practices of persona validation process and governance 

  • How personas help content owners create quality content to drive user adoption


Sumathi Jayakumar
Intranet UX Manager
Mayo Clinic

Speakers
avatar for Sumathi Jayakumar

Sumathi Jayakumar

Intranet UX Manager, Mayo Clinic
Sumathi Jayakumar, a Media Support Services Manager, leads the intranet team at Mayo Clinic in Rochester, Minn. Sumathi is a graduate from Saint Mary’s University in Health and Human Services Administration. With a specialized technology interest, Sumathi worked in Intranet user... Read More →


Thursday November 17, 2016 10:10am - 10:45am
Room 204, Gleacher Center 2nd Floor 450 N Cityfront Plaza, Chicago, IL 60611

Attendees (3)