Mayo Clinic employs more than 60,000 employees in Rochester, Minn., Jacksonville, Fla., and Scottsdale, Ariz. So how does this large health care provider manage to engage thousands of health care communicators, physicians, nurses and other health care workers on its intranet?
The team developed Employee Personas that represent a group of people who work in the health care field. The personas help project members understand and empathize with user groups they may never see face to face.
Following a look at these personas, find out why institutional personas are important in any organization and how using them can help you save time and money, including:
How personas help the team understand and empathize with users
Steps to create institutional personas and how to use them
Challenges to prepare for during the creation and maintenance process of the institutional personas
Best practices of persona validation process and governance
How personas help content owners create quality content to drive user adoption
